𝐓𝐇𝐄 5𝐃𝐬 𝐎𝐅 𝐃𝐈𝐆𝐈𝐓𝐀𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆

 

👉WHAT ARE THE 5-Ds OF DIGITAL MARKETING?

❊Instead of using the term "types," we prefer to refer to them as "digital marketing channels," as each channel that may be utilised to reach potential clients can vary in complexity based on the level of integration and techniques used across your digital marketing strategy and campaigns.

❊Our RACE planning methodology charts the path taken by an online customer across all potential touchpoints, illuminating the scope and possibility that digital marketing offers beyond "a website" or "a Facebook page.

❊It's helpful to consider the target audience interactions we need to comprehend and manage in order to appreciate the significance of digital marketing to the future of marketing in any firm. There are a lot more ways to communicate with your target audience through digital marketing today than just through your website or emails.

👉The 5Ds outline the options for consumers to engage with brands and for companies to connect with and get knowledge from their audiences in many ways:

⦿DIGITAL DEVICES

👉Through a variety of linked devices, including as smartphones, tablets, desktop computers, TVs, and gaming consoles, audiences interact with businesses as they use corporate websites and mobile apps.

⦿DIGITAL PLATFORMS

👉The main platforms or services used on these devices are Facebook (and Instagram), Google (and YouTube), Twitter, and LinkedIn. Most interactions take place through a browser or apps from these companies.

⦿DIGITAL MEDIA

👉Various paid, owned, and earned communication channels, like as search engines, social networks, and advertising-supported email and messaging, are used to reach and engage audiences.

⦿DIGITAL DATA

👉The knowledge that companies gather about the demographics of their customers and how they engage with them must now be legally safeguarded in the majority of nations.

⦿DIGITAL TECHNOLOGY

👉The marketing technology that companies employ to develop interactive experiences, including websites, mobile applications, in-store kiosks, and email campaigns.