𝖳𝗁𝖾 𝖣𝖾𝗏𝖾𝗅𝗈𝗉𝗆𝖾𝗇𝗍 𝖺𝗇𝖽 𝖧𝗂𝗌𝗍𝗈𝗋𝗒 𝗈𝖿 𝖣𝗂𝗀𝗂𝗍𝖺𝗅 𝖬𝖺𝗋𝗄𝖾𝗍𝗂𝗇𝗀

 

👉𝖳𝗁𝖾 𝖣𝖾𝗏𝖾𝗅𝗈𝗉𝗆𝖾𝗇𝗍 𝖺𝗇𝖽 𝖧𝗂𝗌𝗍𝗈𝗋𝗒 𝗈𝖿 𝖣𝗂𝗀𝗂𝗍𝖺𝗅 𝖬𝖺𝗋𝗄𝖾𝗍𝗂𝗇𝗀

➡Every working professional is expected to be conversant with at least the fundamentals of digital marketing in a world where over 170 million individuals use social media regularly. Digital marketing can be defined as the process of promoting goods using the internet or other electronic media. Digital marketing, as defined by the Digital Marketing Institute, is the use of digital channels to advertise or market goods and services to specific customers and enterprises.

➡Digital content is constantly consumed by people. Traditional marketing channels will vanish very soon, and the internet market will control everything. There are several benefits to digital marketing. Digital marketing is less expensive than traditional marketing.

➡In a shorter amount of time, you may reach a wider audience. The clients of traditional marketing departments and agencies has suffered significantly due to technological advancements. Tablets, phones, and laptops are now the primary devices used by people, and this is where digital marketers have made the most growth.

✿History of Digital Marketing 

➡In the 1990s, the phrase "digital marketing" initially appeared. With the advent of the internet and the creation of the Web 1.0 platform, the digital age truly began. Users of the Web 1.0 platform could obtain the information they needed, but they were unable to distribute it online. Marketers all around the world were still wary of the digital platform up until that point. Since the internet had not yet experienced widespread adoption, they were unsure if their techniques would be successful.

➡After the first linked ad went up in 1993, HotWired bought a number of them to use in their advertising. This signalled the start of the shift from traditional marketing to digital marketing. This slow transformation allowed new technologies to enter the digital market in 1994. Yahoo was introduced in the same year.

➡In honour of its founder Jerry Yang, Yahoo is also referred to as "Jerry's Guide to the World Wide Web." Within the first year, Yahoo received close to 1 million hits. As a result, there have been significant changes in the digital marketing sector, with businesses tweaking their websites to improve search engine ranks. More search engines and tools, including HotBot, LookSmart, and Alexa, were introduced in 1996.

➡During 1998, Google started to operate. Yahoo introduced Yahoo web search, whereas Microsoft introduced the MSN search engine. After the internet bubble burst two years later, all of the smaller search engines were either left behind or eliminated, making room for the industry's titans. The field of digital marketing experienced its first significant upswing in 2006, when it was estimated that search engine traffic had increased to roughly 6.4 billion in only one month. Microsoft established Live Search to take on Google and Yahoo, putting MSN on hold in order to keep up.

➡When Web 2.0 arrived, people started taking an active role in the platform rather than just using it passively. Web 2.0 facilitated communication between customers and companies. The internet started to be given names like "super information highway." Due to the massive increase in information flow volumes—including the channels used by digital marketers—internet advertising and marketing in the US alone generated $2.9 billion in revenue by 2004.

➡Social networking websites arose quickly. Facebook came out shortly after MySpace as the first social networking platform. Numerous businesses understood that the arrival of brand-new websites was starting to create new avenues for marketing their goods and names. It provided new opportunities for commerce and signified the start of a new era for the industry. With new resources, they required fresh strategies to market their brands and make the most of the social networking site.

➡Customers can now always purchase items that are promoted digitally. The #1 online activity in the US in 2014, according to data gathered by the Marketingtechblog, was posting on social media. An American's daily social media usage is 37 minutes. Facebook, Twitter, Pinterest, and Instagram are all used by 99% of digital marketers, as well as 97% of them. Facebook has helped 70% of B2C marketers gain new clients. The likelihood of consumers making a purchase from firms they follow on Twitter is significantly higher (67%). On Pinterest, there are 83.8% of luxury brands. LinkedIn, Twitter, and Facebook are the top 3 social networking sites utilised by marketers.

👉Development of Digital Marketing – The Timeline

➡The 90s

👉Early in the 1990s, Archie, the first search engine, made its debut, thereby launching the search age. SEO, or search engine optimization, soon followed.

In 1994, the first clickable online banners appeared. With 3.5 million users, the first recognizable social networking platform went live in 1997. Many websites that are still in use today were discovered in the 1990s, including Google and Yahoo's web searches, which both made their debuts in 1998.

➡Generation Millennial

👉In the new millennium, a massive economic bubble emerged. However, many businesses suffered damage as the bubble peaked and broke between 2000 and 2002. As the economy recovered from the boom, many new websites were founded in the 2000s, including the earliest versions of LinkedIn in 2002, Myspace and WordPress in 2003, and Facebook in 2004. Mobile text message marketing grew in popularity in the early 2000s.

➡Era of Mobile

👉With Amazon's e-commerce revenues topping $10 billion in the second half of the decade, marketing and sales activity intensified. As WhatsApp, Instagram, and Snapchat entered the digital sphere during the following few years, the culture of mobile apps grew.

➡The Present

👉A person now spends 65% of their time on mobile devices for digital media. The current market size of the digital advertising sector is estimated to be approximately $200 billion, with Google Ad Words contributing 96% of the company's revenue. Social networking has been at the forefront of the digital marketing revolution, with an estimated 3.1 billion internet users. Influencer marketing is a $1 billion sector that is expected to develop as a result of the popularity of blogs and Instagram. The intriguing field of digital marketing is anticipated to expand in the years to come with a number of new innovations.